The studio
F&A Works was founded by Felipe Arena, a brand strategist and designer working simultaneously across startups, SaaS, game studios and cloud infrastructure. Five active fronts, one standard.
We don't deliver generic frameworks. We don't advise from a distance. We don't connect people and wait for the outcome. We build alongside you, holding the same bar we hold for our own products.
2020
Founded
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Projects shipped
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Continents of clients
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Response time
The problem we solve
When an investor, partner or prospective client can't quickly read what a company is, where it's going and why it'll get there, they price that risk in. They cut the valuation, ask for more equity, or simply pass. The difference is never the product — it's the perceived risk. Closing that gap is exactly what F&A Works does.
30–40%
equity given up in an angel round, without a structured brand
10–15%
equity given up for the same check, well positioned
Where we play
Tech, SaaS, games and entertainment are vast categories. We don't try to serve all of them — we work with funded, technical teams past the qualification floor, at one of three moments: structuring, restructuring or expansion. What decides fit isn't the category. It's the will to sit inside the strategic process, co-create and show up before execution starts — not to outsource the thinking, but to partner in it.
Illustrative — a relative index, not a market-size estimate. We don't chase every founder with an idea: the studio is built for funded, technical teams past the qualification floor, in one of three moments — structuring, restructuring or expansion.
Beyond services
Client Manager
Client-experience portal — proposal, contract and project management in one place.
F&A OS
A custom operating system for creative studios and agencies.
F&A Talent
A matching platform between vetted creative professionals and the people hiring them.
Principles
Exactly, not almost
Good enough is where most studios stop. We keep going until the work matches the intention — every state, every breakpoint, every pixel.
Velocity is a feature
Startups can't wait a quarter for a brand. Our process is built to deliver finished, decisive work in weeks, not months.
Design and build together
The people who design your site are the people who ship it. Nothing gets lost in a handoff because there isn't one.
Craft that compounds
What we learn in client work becomes product — our templates line puts studio-grade design within anyone's reach.
The team
Felipe Arena
Founder · Design & Strategy
Vini Rios
Design & Development
Ana Raboni
Projects & Operations
Partners
Studio KAEA — Principal partner studio